Apple Watch – iDon’t Think So



My emails and RSS feeds are full of Apple news this morning. With the launch event of the Apple Watch (and other things including new MacBooks) yesterday, technology news is abuzz with this new gadget.

I won’t however be buying one. With a price range of between £299.00 & £13,500, I feel priced out of the market. I know Apple has always focussed on a premium product and has always achieved record sales. I have no doubt they will do the same with the Apple Watch, however if I were to spend this much money on a watch, I would do so on one that would hold its value and perhaps be something that could be handed down to future generations, and not one that will be replaced by the latest model in 12 months time.

I also struggle to see why a smart watch brings me something that I don’t already have with a traditional watch, mobile phone and/or tablet. Don’t get me wrong, I love my mobile tech, it makes my life easier both inside and outside of a work environment and I’m often an early adopter of a new gadget, however I have yet to be convinced of the case for a smart watch of any manufacture.

Similarly, why would I want to charge my watch every night? I want a watch that will run and run. I own several conventional watches that use the power of sunlight or a spring that recharges by movement to tell the time, and in use never need to be “charged”. Whilst I can appreciate a Smart Watch is a far more powerful device and uses more energy, I don’t need that, so I’ll stick to charging my phone each day and leave my watch to look after itself.

So, sorry Apple, I won’t be an early adopter on this occasion. I remain to be convinced.


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